Concept: Wellbeing.

Location: Momentum Centro Sur Building.

Objective: The SMILE dental practice is a converted space within a building, organized with towers of medical offices and other offices. It is located in a rapidly growing area in the south of the city. The purity achieved through a palette of light and warm materials seeks to convey confidence to the patient and, above all, the peace of mind of being treated with care and attention. A comprehensive brand identity was created, in conjunction with its architectural elements, for the dental practices that will soon open in the city of Querétaro.